Heart & Soul of Marketing
By Matt Romania

ISBN: 9781763680135 | $24.99
Brolga Publishing, Simon & Schuster

Heart & Soul of Marketing is a strategic and practical guide for anyone who leads, works in, or volunteers for a charity. Drawing on his charity marketing journey, Matt Romania presents a 10-part framework to help charities resonate with their communities, supporters, and donors, ultimately amplifying the impact of their cause.

  • Heart & Soul of Marketing offers a 10-part framework designed to help charities improve their marketing and communication efforts. It addresses the common challenges faced by both small and large charities providing practical strategies to attract supporters, enhance visibility, and make a greater impact. The book is suitable for those involved with a charity at all levels, from newcomers to experienced leaders, and aims to empower anyone in the sector to implement these strategies immediately. Heart & Soul of Marketing of offers a straightforward, action-focused framework that charities of any size can use immediately.

  • Charity leaders and directors, marketing teams in the charity sector, new and experienced volunteers as well as community members, philanthropists, and even small business owners who are keen to support their local charities.

    • Understand your unique position and potential.

    • Unleash creativity and innovation in your campaigns.

    • Maximise efficiency in your marketing efforts.

    • Set up systems to measure your success.

    • Elevate your strategies for greater impact.

    • Perfect your approach through careful analysis.

    • Harness the power of partnerships.

    • Align your team for cohesive messaging.

    • Navigate challenges with confidence.

    • Measure and celebrate your achievements.

  • Matt Romania has spent over 15 years crafting impactful marketing strategies for charities. Starting out as a community radio volunteer, Matt has worked as a board member for grassroot community groups, freelanced as a journalist, as well as led national advertising campaigns.

  • Jimmy Wales, Founder, Wikipedia.org

    “Matt Romania’s book is a vital resource for anyone looking to elevate their communication strategies. This book is a concise, practical and experience-based guide for those committed to driving meaningful change through their work.”

  • Jane Caro AM, Author

    “This book offers concise and clear planning resources, enhanced by Matt Romania’s genuine voice and personal anecdotes. It stands out by making essential information both accessible and engaging.”

  • Katherine Raskob, CEO, Fundraising Institute Australia

    “If you want practical guidance on how to ‘do’ marketing to achieve results for your charity - greater awareness, stronger relationships with donors and more charitable funds, this is the guide for you. It provides a treasure trove of ideas and action guides that make this book a key for your charity’s success.”

  • Sarah Davies AM, Alannah & Madeline Foundation

    “Good brands live in the hearts and minds of our donors, supporters and allies, and good marketing helps stay authentically connected and engaged with our communities and audiences. This practical 'how to...' guide is a terrific handbook of tangible tips and ideas based on Matt's deep experience across a range of charity brands and communities.”

  • Kristin Stegley AM, National Trust of Victoria Foundation

    “Matt Romania has delivered thoughtful and practical assistance for anyone involved in the competitive charity, philanthropic, sector. A must read for individuals and organisations wanting to amplify their positive impact.”

  • Dr Lara Shur, Earbus Foundation

    "Matt Romania’s guide to marketing in the charitable space provides a comprehensive toolbox that every small to medium sized charity should read and embrace. This is marketing 101 for charities taken to another level. It’s practical, it’s thought provoking, and able to be digested and implemented from novice to expert."

  • Zhi Soon, System 2

    “Matt has assembled a guide full of helpful activities, insights and examples to support charities to more effectively convey their purpose, garner support and enhance their impact. A great book to have by your side as you help a charity or for that matter, any organisation you are a part of grow.”

  • Elijah Buol OAM, Act for Peace

    “Practical strategies on how to approach marketing and will be a great resource to the charities.”