A 10-part practical framework to unlock the marketing potential of your charity, foundation, or community group - no matter your budget, team size or experience.

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ISBN: 9781763680135

  • Jimmy Wales, Founder, Wikipedia.org

    “Matt Romania’s book is a vital resource for anyone looking to elevate their communication strategies. This book is a concise, practical and experience-based guide for those committed to driving meaningful change through their work.”

  • Jane Caro AM, Author

    “This book offers concise and clear planning resources, enhanced by Matt Romania’s genuine voice and personal anecdotes. It stands out by making essential information both accessible and engaging.”

  • Katherine Raskob, CEO, Fundraising Institute Australia

    “If you want practical guidance on how to ‘do’ marketing to achieve results for your charity - greater awareness, stronger relationships with donors and more charitable funds, this is the guide for you. It provides a treasure trove of ideas and action guides that make this book a key for your charity’s success.”

  • Martin Green, The Imprint Foundation and NEXUS Australia

    "A comprehensive and thoughtful guide to amplifying your impact, this book distills over a decade of real-world experience into a clear, actionable framework. Packed with examples and hands-on activities, Matt Romania offers invaluable tools for anyone in the philanthropic sector - or any purpose-driven organisation - looking to communicate more effectively and drive meaningful change."

  • Sarah Davies AM, Alannah & Madeline Foundation

    “Good brands live in the hearts and minds of our donors, supporters and allies, and good marketing helps stay authentically connected and engaged with our communities and audiences. This practical 'how to...' guide is a terrific handbook of tangible tips and ideas based on Matt's deep experience across a range of charity brands and communities.”

  • Kristin Stegley AM, National Trust of Victoria Foundation

    “Matt Romania has delivered thoughtful and practical assistance for anyone involved in the competitive charity, philanthropic, sector. A must read for individuals and organisations wanting to amplify their positive impact.”

  • Dr Lara Shur, Earbus Foundation

    "Matt Romania’s guide to marketing in the charitable space provides a comprehensive toolbox that every small to medium sized charity should read and embrace. This is marketing 101 for charities taken to another level. It’s practical, it’s thought provoking, and able to be digested and implemented from novice to expert."

  • Zhi Soon, System 2

    “Matt has assembled a guide full of helpful activities, insights and examples to support charities to more effectively convey their purpose, garner support and enhance their impact. A great book to have by your side as you help a charity or for that matter, any organisation you are a part of grow.”

  • Elijah Buol OAM, Act for Peace

    “Practical strategies on how to approach marketing and will be a great resource to the charities.”

  • Tenille Gilbert, For Change Co.

    “Matt Romania’s insightful book with step-by-step support is clearly a great resource for charities to make sure that they take steps in the right direction much earlier in their journey and reap the rewards!”

  • Andrew Leigh MP

    “I especially liked the many practical proposals, the emphasis on A/B testing, and the encouragement of charities to collaborate.”

This book is for you if…

😩

You're overwhelmed by conflicting marketing advice

You're receiving tips from all directions but struggle to know what's actually right for your charity's context and community.

⏰

You're time-poor and need a practical guide you can dip in and out of

Marketing isn't always your primary focus… you need something that respects your schedule and gives you wins quickly.

🎯

You want a marketing strategy that actually aligns with your mission

You're tired of generic templates. You want a strategy built from your unique context, audience, and purpose - not someone else's.

📣

You know your cause matters but struggle to communicate it clearly

You do incredible work but find it hard to cut through and reach the donors, volunteers, and supporters you need.

💸

You're working with a limited or unpredictable budget

Many ideas here cost $0. The framework is designed to maximise impact without requiring large teams or big budgets.

🔄

You want to review and improve an existing strategy

You don't need to start from scratch - use this framework as an audit tool to identify what's working and what needs refreshing.

How to use this book

📖

Read end-to-end

Follow the 10-part framework from beginning to end to build a complete marketing strategy from scratch.

🔀

Dip in and out

Each chapter stands on its own. Jump to the section where you need guidance most right now.

👥

Use it as a team tool

Run the Action Guides in team meetings, strategy days, or board sessions to align everyone on marketing direction.

“This is my way of giving back to society and creating a better world for future generations. I'm grateful for the work you do every day, and I hope you find this book useful and enjoyable to read."

About the author

Matt Romania is an author from Bacchus Marsh (Victoria, Australia) with more than fifteen years of hands-on experience working with charities, foundations, social enterprises, and community groups across Australia. His career began - as the best ones often do - by accident: volunteering as a marketing assistant for a community radio station and immediately falling in love with the purpose of it all. Since then, Matt has worked across health, education, community, and philanthropy sectors - from small-town charities and start-up social enterprises to industry leaders and national campaigns reaching millions of Australians. Along the way, he has served on charity boards in a governance capacity and developed a deep respect for the governance obligations that shape charity marketing.

Common questions

  • Not at all. Each chapter is designed to stand on its own, with key information repeated throughout so you can jump in and out of the sections that most resonate with you or where you need the most guidance. That said, working through the framework from start to finish will give you the most comprehensive result.

  • Absolutely. The framework is explicitly designed for organisations of all sizes, budgets, and team compositions. Many of the 26 toolbox ideas can be implemented for $0 in under a day. Matt wrote this book precisely because smaller charities are so often left out of quality marketing guidance.

  • Not specifically - though effective marketing absolutely supports fundraising. This book focuses on marketing and communications strategy: how to understand your audience, build your brand, generate and test ideas, collaborate effectively, and measure impact. It's a complement to your fundraising strategy, not a replacement.

  • Yes. Matt has worked extensively with social enterprises, foundations, and community groups in addition to registered charities. The framework applies to any organisation whose ultimate goal is improving lives and creating positive social impact.

  • The Action Guides are ideal for board engagement. Many readers use the framework to facilitate a more informed, strategic conversation between marketing staff and governance leaders about the role marketing plays in achieving the organisation's mission.

  • Yes - the book is written by an Australian author, for the Australian context. Examples, regulatory references (such as the Australian Institute of Company Directors), and sector insights are all grounded in the Australian charity landscape.